I’ve been doing more research than I care to admit, and part of having to market this book has a lot to do with figuring out your “brand.” Just the word makes me want to puke a little.
Branding? Eww!
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I’ve been doing more research than I care to admit, and part of having to market this book has a lot to do with figuring out your “brand.” Just the word makes me want to puke a little.
There’s nothing that keeps me more awake at night than moving at a snail’s pace on a project, especially when it’s out of my hands. I suppose it doesn’t make it any easier when I’m doing it the same week I chose to stop smoking — again!
Pictures! Pictures! I nearly forgot the pictures. No I didn’t. That’s not true. Well, kind of. For a minute I did.
I’ve been meticulously going through the proofing, a chapter at a time, and finishing up other work for the month. I also decided to build a glossary for the book. I had no idea how long that was going to take.